Executive - Digital Marketing
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Join Keells
to Explore. Challenge. Inspire.
Come join our team as an Executive – Digital Marketing
What you need to do
- Plan, execute, and optimize end-to-end Retail Media Network (RMN) campaigns across social media, SMS, email, and in-app channels.
- Monitor campaign performance in real time and optimize for engagement, conversion, and ROI.
- Support the development and execution of app-based engagement initiatives such as missions, gamification, and loyalty features.
- Partner with product and technology teams to launch and scale new features on the Keells Nexus App.
- Manage CMS platforms to publish, update, and maintain app content and digital assets accurately and on time.
- Maintain app content, banners, and other digital assets across platforms.
- Maintain and organize the digital asset repository, ensuring accessibility and consistency.
What you need
- Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, or a related field.
- 2-3 years of hands-on experience in managing digital campaigns across social media, search, and email marketing.
- Proficiency in Digital Marketing Platforms.
- Strong ability to analyze campaign performance using tools such as Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
- Familiarity with creative software.
- Preferred experience in E-commerce or similar fields.
- Knowledge of SEO and SEM is an added advantage.
- Ability to work effectively within cross-functional teams, collaborating with creative, marketing, IT, and external agencies.
Click below to learn more about the role and submit your application.
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