Digital Marketing Specialist
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
DIGITAL MARKETING SPECIALIST
With a heritage spanning over a 130 years, Anverally & Sons (Pvt) Ltd is in the forefront of the Tea Export Industry with a global presence in over 90 countries. With our expansion into new geographies/ segments we have openings for individuals who are dynamic and innovative with a passion for excellence.
JOB SUMMARY :
We are looking for a dynamic and results-oriented Digital Marketing Specialist to drive our digital presence. The ideal candidate will have strong expertise in performance marketing, SEO, and campaign optimization, with a proven ability to generate high-quality leads and improve ROI.
ROLES & RESPONSIBILITIES :
Digital Strategy & Campaign Management
- Plan, execute, and optimize digital marketing campaigns across platforms to maximize reach and engagement.
- Develop and manage lead generation campaigns aligned with overall sales and business objectives.
- Monitor campaign performance, conduct A/B testing, and optimize strategies to improve ROI and overall effectiveness.
SEO & Website Management
- Implement on-page and off-page SEO strategies.
- Monitor website traffic, keyword rankings and performance analytics.
- Coordinate website updates, landing pages and campaign tracking.
Social Media & Content Marketing
- Manage UTE's social media platforms.
- Create and schedule content including product promotions, project highlights, testimonials, and corporate branding.
- Collaborate with design and video teams for creative assets.
Email & CRM Marketing
- Execute email marketing campaigns and monitor performance.
- Support CRM-based lead nurturing campaigns.
- Work closely with the sales team to track digital to sales conversion.
Analytics & Reporting
- Track KPIs such as CTR, CPL, CPC, conversion rate and ROI.
- Prepare monthly digital performance reports for management.
- Provide data-driven recommendations to improve campaign effectiveness.
WHAT WE LOOKING FOR :
- Bachelor’s degree in Marketing / Digital Marketing, Business Administration or a related field.
- Professional certifications in Google Ads, Meta Ads, or Digital Marketing is preferred.
- Strong knowledge of SEO, SEM, and performance marketing tools.
- Proficiency in Google Analytics and reporting tools.
- Minimum 3–5 years of experience in digital marketing.
- Proven track record in lead generation and improving campaign ROI.
Please mention the position you are applying for when submitting the above.
The above position offers a competitive remuneration and benefits package based on experience and qualifications.
Applicants may forward their CV accompanied with a recent photo, contact details of two non-related referees, within two weeks to [email protected]
