Senior Executive - Digital Marketing
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
About Us
The Asian Institute of Business and Science (AIBS) commenced its journey with the primary goal of facilitating pathways in education to students in fields essential in today's global corporate environment. In fulfilling this laudable objective, the academic organization has partnered with internationally recognized academic institutions giving both local and international students the opportunity to venture forth in areas of study with an international network and support framework guaranteeing success. AIBS currently provides diverse and much needed education qualifications in the private tertiary education sector in Sri Lanka, in the areas of Science, Business, IT, and Engineering.
Position Overview
The Senior Executive – Digital Marketing will support the institute’s digital marketing activities with a strong focus on campaign execution, lead generation, brand visibility, and audience engagement. The role will be responsible for managing day-to-day digital campaigns, social media activities, website and content coordination, performance tracking, and digital lead-generation initiatives in line with academic intakes and organisational objectives.
Key Responsibilities
- Plan, execute, monitor, and optimise digital marketing campaigns across Meta, Google, YouTube, TikTok, and other relevant platforms.
- Manage the institute’s social media channels and ensure regular, engaging, and timely content.
- Coordinate with the creative team to develop campaign materials, social media content, videos, and other digital assets.
- Develop content ideas to promote programmes, student life, events, achievements, and success stories.
- Support website updates, landing pages, programme information, and basic SEO activities.
- Monitor campaign performance, website traffic, leads, and conversions, and prepare regular performance reports.
- Support email marketing, remarketing, and CRM-based lead-nurturing activities.
- Coordinate closely with admissions, academics, sales, and marketing teams to ensure campaigns are aligned and delivered on time.
- Monitor competitor activities and digital trends and recommend areas for improvement.
- Maintain consistent branding and messaging across all digital platforms.
Skills & Qualifications
- Bachelor’s degree or professional qualification in Marketing, Digital Marketing, Business, Communications, or a related field.
- Minimum 2–3 years of relevant experience in digital marketing.
- Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and social media platforms.
- Good understanding of digital advertising, lead generation, social media marketing, and basic SEO.
- Good content, copywriting, analytical, and communication skills.
- Ability to manage multiple campaigns and deadlines effectively.
- Experience in the education sector would be an added advantage.
Why Join Us?
- A collaborative and friendly working culture where your ideas are valued.
- The opportunity to contribute to meaningful initiatives that directly shape student futures.
- Opportunities to grow professionally through continuous learning and new experiences.
- Competitive remuneration and benefits.
- A dynamic team environment where creativity and innovation are encouraged.
How to Apply
If you are excited to create meaningful digital experiences and want to be part of an institute that is shaping tomorrow’s leaders, we would love to hear from you.
Please send your CV along with a brief cover note to [email protected] with the subject line Senior Executive - Digital Marketing.
