Assistant Manager Sales | Sales Executive - China Market

Sales / Marketing / Business Development / Merchandising

About the Employer

Job Description

ASSISTANT MANAGER SALES /SALES EXECUTIVE – CHINA MARKET

W15 Collection is a portfolio of distinctive boutique hotels and villas across Sri Lanka, offering intimate, personalized and experience-led stays across the mountains, tea country, coast and city.

We are looking for a dynamic and motivated Assistant Manager Sales – China Market to develop and grow our presence within the Chinese luxury and boutique travel market.

WHAT YOU WILL BE OVERLOOKING

  • Develop and execute sales initiatives to grow W15's business from the Chinese market.
  • Identify and develop relationships with Chinese luxury travel agencies, DMCs, tour operators, travel advisors.
  • Generate new business opportunities and follow up on qualified leads.
  • Conduct sales calls, presentations and product training for Chinese partners.
  • Coordinate and support agent inspections, FAM trips and trade visits.
  • Maintain regular communication and follow-up with partners through WeChat and other relevant channels.
  • Monitor Chinese travel trends, customer preferences and market opportunities.
  • Support W15's presence on Xiaohongshu (RED), Douyin, WeChat and Ctrip/Trip.com.
  • Identify suitable Chinese KOC and luxury travel creator partnerships.
  • Support the development of Chinese-language marketing and sales materials.
  • Develop seasonal campaigns and promotions relevant to the Chinese travel calendar.
  • Work closely with Marketing, Reservations and Operations team.
  • Maintain accurate records of accounts, sales activities, leads and opportunities.

WHAT WE ARE LOOKING FOR

  • Fluent in Chinese – speaking, reading and writing is essential.
  • Good command of English – both written and spoken.
  • Previous experience in hotel sales, travel trade, tourism or hospitality is preferred.
  • Experience dealing with the Chinese market, Chinese travel agents or DMCs would be a strong advantage.
  • Strong communication, presentation and negotiation skills.
  • Digital and social media awareness, particularly familiarity with WeChat, Xiaohongshu/RED and Douyin, would be an advantage.
  • Proactive and commercially minded.
  • Well organised with strong follow-up and time-management skills.

Please state post you are applying and Expected Salary scale on the subject line of the email. Email your resume to [email protected]