Job Description
WE’RE LOOKING FOR A
MARKETING MANAGER
Company Description
ODF (One World Duty Free) is Singapore's own duty-free operator at Colombo Port City, offering a premium shopping experience with world-renowned brands in liquor, wines, perfumes & cosmetics, confectionery, sunglasses, watches, toys, Fashion and IT products.
We are looking for an experienced Marketing Manager with a strong background in travel retail, duty-free, FMCG, or retail marketing, and proven experience managing and promoting international premium brands.
Key Responsibilities:
- Marketing Strategy: Develop and implement integrated marketing strategies to increase brand awareness, customer traffic, and sales across all product categories.
- Brand Management: Plan and execute marketing activities for leading international brands in liquor, wines, perfumes, confectionery, sunglasses, watches, toys, and other retail categories, ensuring compliance with global brand guidelines.
- Travel Retail Marketing: Design and implement campaigns specifically for the duty-free and travel retail environment, targeting both international travellers and local customers.
- Brand Partnerships: Work closely with international brand principals, distributors, and suppliers to execute brand campaigns, product launches, promotions, and in-store activations.
- Promotional Campaigns: Plan and manage seasonal campaigns, exclusive launches, and promotional events to maximize sales during peak travel periods.
- Digital Marketing: Manage social media, website content, email marketing, and digital advertising to strengthen online visibility and customer engagement.
- Market Research & Competitor Analysis: Monitor customer trends, competitor activities, and market opportunities within the travel retail, FMCG, and retail sectors.
- Customer Engagement: Develop loyalty programs, VIP events, and customer engagement initiatives to drive repeat business.
- Sales & Performance Analysis: Monitor campaign effectiveness, sales performance, and ROI, providing data-driven recommendations.
- Team Leadership & Budget Management: Lead the marketing team and manage the marketing budget to ensure efficient execution of all marketing initiatives.
Ideal Candidate:
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum 5-7 years of marketing experience, preferably in Travel Retail, Duty Free, FMCG, or Retail.
- Proven experience managing international premium brands, particularly in liquor, wines, perfumes & cosmetics, confectionery, sunglasses, watches, toys, or other lifestyle products.
- Strong understanding of brand marketing, consumer promotions, trade marketing, and retail activations.
- Experience working with global brand owners, distributors, or multinational suppliers is highly desirable.
- Strong analytical, communication, negotiation, and project management skills.
- Experience in digital marketing, social media, and campaign performance analysis.
- Self-motivated, customer-focused, commercially driven, and able to work in a fast-paced retail environment.
- Knowledge of travel retail and duty-free operations will be a distinct advantage.
BENEFITS
- Attractive salary package in USD with tax-free earnings
- Performance-based incentives
- Comprehensive insurance coverage
Email us your résumé to [email protected]
We regret that only shortlisted candidates will be contacted.
