Marketing Executive - B2B
Sales / Marketing / Business Development / Merchandising
About the Employer
- McLarens Holdings Limited
Sri Lanka
Job Description
Marketing Executive – B2B
We are looking for a dynamic and results-oriented Marketing Executive – B2B to join our Marketing team and support the growth and strengthening of our B2B business through strategic marketing, customer engagement, digital initiatives, and brand management.
Key Responsibilities
- Developing and implementing B2B marketing strategies.
- Conducting market research and competitor analysis.
- Managing PR, advertising, and customer engagement initiatives.
- Building customer relationships through regular customer visits and feedback gathering.
- Collaborating with Sales, Digital Marketing, agencies, vendors, and other stakeholders.
- Developing and reviewing marketing and digital content.
- Managing POSM, merchandise, and B2B marketing materials.
- Supporting marketing budget planning and purchase processes.
- Tracking marketing performance, customer engagement, and digital KPIs.
- Managing social media, website, email marketing, and digital campaigns with relevant teams.
- Monitoring marketing trends and introducing innovative ideas.
- Ensuring consistent brand messaging and brand identity.
Skills and Experience Required
- Strong B2B marketing and customer engagement orientation.
- Excellent communication, coordination, and interpersonal skills.
- Creative and innovative approach to marketing and content development.
- Strong analytical and reporting skills with attention to accuracy and detail.
- Ability to collaborate effectively with Sales, Digital Marketing, agencies, vendors, and other stakeholders.
- Proactive approach with the ability to take ownership and deliver results.
- Ability to work in a fast-paced environment and manage multiple marketing activities effectively.
