Digital Marketing Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
At Payable (Pvt) Ltd, we are redefining the financial technology landscape by delivering cutting-edge payment solutions that empower businesses and consumers. As a leader in digital transactions, we continue to innovate and expand our reach, shaping the future of seamless financial interactions.
NOW HIRING
Digital Marketing Executive
40,000+ merchants powered • No.1 fintech in Sri Lanka
01 ROLE OVERVIEW
The Digital Marketing Executive owns Payable's paid digital channels — Meta (Facebook & Instagram), TikTok, YouTube and Google — from planning to reporting. The role turns budgets into qualified merchant leads and brand awareness, spots trends early, and keeps every marketing workstream moving on schedule. Beyond paid media, the role is the dependable coordination point for the wider marketing team's initiatives.
02 KEY RESPONSIBILITIES
- Plan, build, launch and optimise paid campaigns on Meta, TikTok, YouTube and Google Ads (Search, Display, Performance Max).
- Manage monthly ad budgets and run full-funnel campaigns: awareness, merchant lead generation, retargeting and product launches.
- Monitor campaigns daily and report weekly and monthly on KPIs — reach, CTR, CPC, CPM, CPL, lead-to-merchant conversion and ROAS.
- Keep marketing workstreams aligned and on schedule; maintain the campaign calendar and task tracker, escalating blockers early.
- Conduct market research, competitor analysis and customer-insight gathering to inform strategy.
- Own audience targeting, bidding, budget pacing and A/B testing of creatives, copy and landing pages.
- Set up and maintain tracking: Meta Pixel / Conversions API, TikTok Pixel, GA4, Google Tag Manager and UTM conventions.
- Spot social and platform trends early and turn them into timely, on-brand content ideas; brief designers and review creatives before launch.
- Coordinate with internal teams, agencies, influencers and external vendors to deliver campaigns on time.
- Work with Sales and Merchant Acquisition teams to align campaigns with revenue and onboarding targets, and support events, launches, PR and partnership campaigns.
03 QUALIFICATIONS & TOOLKIT
Core skills
- Diploma or degree in Marketing, Communications or Business
- 2+ years hands-on digital marketing experience
- Paid campaigns end-to-end on Meta + TikTok, YouTube or Google
- GA4, Google Tag Manager, pixels & UTMs tracking
- 1–2 years marketing coordination or campaign support
- Meta Ads Manager, TikTok Ads Manager & Google Ads
- Excel / Google Sheets & dashboards (Looker Studio)
- Excellent written & verbal English
- Project tools — Notion, Trello, Asana
- Canva, Photoshop or video editing a plus
Nice to have
Professional certifications (Meta Blueprint, Google Ads, CIM, SLIM) are an advantage, as are Sinhala and/or Tamil for local campaigns. Design skills in Canva, Adobe Photoshop/Illustrator or short-form video editing are a plus. This is an opportunity to shape the digital presence of Sri Lanka's leading non-bank payments brand.
Ready to build with us?
[email protected]
Apply within 14 days. Mention the role in the email subject.
