Assistant Manager, Marketing - Mall
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Now Hiring
Assistant Manager, Marketing – Mall
Join The Shoppes at City of Dreams Sri Lanka the retail and lifestyle heart of South Asia’s first and largest fully integrated lifestyle destination, bringing together a curated mix of shopping, dining and entertainment.
Role Overview
The Assistant Manager, Marketing – Mall will support the planning and execution of integrated marketing initiatives that strengthen The Shoppes’s positioning and enhance customer engagement. The role will coordinate campaigns, events, activations, partnerships, sponsorships, tenant promotions, PR and customer experience initiatives, while working closely with the wider property, tenants, agencies and other stakeholders.
The individual should be capable of taking ownership and providing leadership across assigned tasks, preparing strong presentations, using AI tools to improve workflows, and maintaining accurate campaign performance and ROI records. The role will also support the digital team in delivering social and digital marketing initiatives.
Your responsibilities will include:
- Plan and execute marketing campaigns, events, activations, seasonal initiatives, and cross-property promotions in collaboration with The Shoppes and wider property components.
- Identify and manage strategic partnerships, sponsorships, tenant promotions, and promotional collaborations that support the mall's marketing objectives.
- Coordinate PR, media, influencer activities while supporting the digital team with the delivery of social and digital initiatives.
- Prepare proposals, reports and professional presentations, using AI tools where appropriate to improve efficiency and output.
- Oversee mall customer care operations, ensuring service standards are maintained and customer feedback and complaints are addressed effectively.
- Manage agencies, suppliers, campaign timelines, approvals, and on-ground execution to ensure the smooth delivery of marketing initiatives.
- Maintain accurate campaign records and track performance, results and return on investment.
- Ensure all customer-facing marketing communications and promotional materials are aligned with brand guidelines.
Qualifications & Experience
- 3–5 years of experience in marketing, preferably within retail, malls, hospitality, lifestyle, or a similar customer-focused environment.
- A degree in Marketing, Business Management, Communications, or a related field.
- Strong experience in campaign planning, events, partnerships, digital marketing, PR, and stakeholder coordination.
- Excellent communication, negotiation, organisational, and project management skills, with the ability to manage multiple priorities and stakeholders.
- Strong presentation-development skills and proficiency in PowerPoint.
- Confident in using AI and other productivity tools to support research, presentations, reporting and workflow efficiency.
- Ability to take ownership, lead assigned workstreams and manage multiple priorities.
- Experience in maintaining campaign-performance records and tracking ROI.
- A creative, commercially minded, and proactive approach, with strong attention to detail and the ability to work effectively in a fast-paced environment.
