Head of Sales and Marketing
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
We are HIRING
JOIN OUR TEAM
Head of Sales and Marketing
STERLING AUTOMOBILES LANKA PRIVATE LIMITED is a leading automotive service provider in Sri Lanka, established in 2007. The company specializes in a wide range of services, including vehicle repairs, servicing, collision repairs, auto detailing, automobile first aid, and wheel alignment. Renowned for its high-quality, standard certifications. Sterling Automobile is dedicated to delivering exceptional service across its multiple branches, redefining the local automotive industry.
Responsibilities
- Oversee and manage the overall sales portfolio, ensuring effective sales operations, business growth, and revenue generation.
- Develop and implement strategies to achieve monthly, quarterly, and annual sales targets.
- Plan, execute, and monitor Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities to strengthen brand awareness, customer engagement, and sales performance.
- Lead, motivate, and manage the Sales and Marketing teams to improve productivity, collaboration, and overall performance.
- Drive the sales & Marketing team to achieve sales targets and volume objectives.
- Lead, manage, and motivate the sales team to deliver high performance and meet KPIs.
- Introduce and position the new vehicle brand effectively within the local market.
- Identify new business opportunities, partnerships, and dealer networks.
- Monitor market trends, competitor activities, and customer preferences, especially in EV and hybrid segments.
- Build and maintain strong relationships with corporate and individual customers.
- Collaborate with the marketing team to plan promotional campaigns and product launches.
Requirements
- Bachelor's degree in business administration, Marketing, Automotive Engineering, or a related field.
- Minimum 5 years of experience in automotive sales, with at least in Senior Capacity.
- Strong understanding of the Sri Lankan automotive market, experience in passenger and commercial vehicle sales will be an added advantage.
- Proven experience in digital marketing, including online campaigns, lead generation, performance marketing, and digital sales strategies.
- Strong experience in managing ATL and BTL marketing activities, with the ability to build and maintain professional relationships with internal and external stakeholders.
- Ensure accurate sales forecasting, target tracking, reporting, and Customer Relationship Management (CRM) for both B2B and B2C operations.
- Proven track record of achieving sales targets and leading teams.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work in a fast-paced, startup environment and manage brand-building activities.
- Proficiency in MS Office and CRM systems.
What We Offer
- Opportunity to be part of launching a new automotive brand in Sri Lanka.
- Competitive remuneration package with performance incentives.
- Career growth in a rapidly evolving automotive market.
- A dynamic and entrepreneurial work environment.
Candidates who have fulfilled the above mentioned qualifications can send us your CV via WhatsApp or Email.
