Digital Marketing Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Overview
Lassana.com, Sri Lanka's leading online gifting and lifestyle platform, is looking for a Digital Marketing Executive who is equally passionate about creative storytelling and data-driven marketing. If you love designing engaging digital content and analysing campaign performance to drive growth, this role is for you.
Key Responsibilities
Creative Content Marketing
- Support Manager Marketing & Communications with planning, creating and managing digital creatives for social media, website banners, emails, ads and campaigns and maintain brand consistency.
- Work closely with internal teams to conceptualise content calendars for social media, seasonal campaigns and promotions.
- Assist in shooting, editing, or coordinating content for reels, videos and product features.
- Ensure timely execution of campaigns across all digital touchpoints.
Performance Marketing & Analytics
- Manage and optimise digital campaigns across Meta, Google, email and other platforms.
- Track, analyse and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and email dashboards.
- Monitor KPIs such as CTR, conversions, ROAS, engagement and customer acquisition.
- Generate actionable insights to improve creatives, targeting and overall marketing effectiveness.
- Prepare regular performance reports and recommendations for management.
Requirements & Skills
- 1–3 years of experience in digital marketing (e-commerce or agency experience is an advantage).
- Strong understanding of social media marketing, paid ads and content creation.
- Hands-on experience with analytics tools (Google Analytics, Ads Manager, Mailchimp, etc.).
- Ability to interpret data and translate insights into creative improvements.
- Basic design knowledge on Adobe tools and copywriting skills will be an advantage.
- Strong organisational skills with the ability to manage multiple campaigns.
- A proactive, creative thinker with a growth mindset.
Why Join Lassana.com?
- Work with one of Sri Lanka's most recognized e-commerce platforms.
- Be part of fast-paced, seasonal and high-impact campaigns.
- Opportunity to grow across creative strategy, performance marketing and e-commerce.
- Collaborative team environment with room for innovation.
How to Apply
Please send your CV along with a short portfolio or examples of digital campaigns/creatives you've worked on to [email protected], with the subject line: Digital Marketing Executive.
