Uga | Senior Executive - Marketing & Public Relations
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
WE ARE HIRING
SENIOR EXECUTIVE - MARKETING & PUBLIC RELATIONS
Uga is a luxury boutique hotel chain with an exquisite collection of hotels consisting of Uga Ulagalla in Anuradhapura, Uga Jungle Beach in Trincomalee, Uga Bay in Passikudah, Uga Residence in Colombo, Uga Chena Huts in Yala and Uga Riva in Negombo. The Uga Experience unites the natural magic of Sri Lanka with the warmest hospitality of her people.
100. The Uge
We are currently looking to recruit a Senior Executive - Marketing & Public Relations to join our team. The ideal candidate will work closely with the Head of Marketing and Marketing team to increase brand awareness and drive customer acquisition, retention and engagement while ensuring consistency of brand messaging.
Responsibilities
- Development of marketing strategies aimed at business development in source markets. Championing the Uga brand and maintaining brand consistency across all communications
- Management and evolutionary development of marketing collateral - factsheets, brochures, printed material, flyers, documents, promotional material, property collateral etc.
- Management and monitoring of all online information and content - website, digital marketing, OTAs, third-party websites, affiliate sites, social media etc.
- Development of past guest database to be utilized in targeted email marketing.
- Development and maintenance of the monthly newsletter.
- Continual exploration and implementation of marketing opportunities which will drive business.
- Creating a PR plan and continually finding PR opportunities to increase brand awareness within key source markets.
- Maintain and update the master media list and build relationships with key publications. Manage/organize all press trips and maintain tracking document.
- Support sales team and foreign PR reps with necessary comms and assets.
- Support photography, videography and content creation projects for properties.
- Maintain and update digital photography/videography library.
Requirements
- Bachelor's degree or equivalent in Marketing or Communications.
- Minimum of 3 years of experience in overall Marketing, Communications, and PR disciplines.
- Excellent command of the English language, both written and spoken.
- Experience in copywriting and proofreading.
- Experience in a similar role within a luxury hospitality or agency background.
- Ability to manage a wide range of tasks and responsibilities at the same time.
- Excellent communication skills.
- Excellent attention to detail.
- Experience with property shoots.
- A positive and energetic mindset with a 'can do' attitude.
- A team player with flexibility in working within a dynamic team environment.
If you are confident that you possess the right knowledge, skills and definitely the passion and the attitude to grow with us; please forward your resume to [email protected] stating two non-related referees.
Please mention "Uga - Senior Executive - Marketing & Public Relations" in subject line of the email.
We will only correspond with shortlisted candidates.
Manager – People & Culture
Uga Escapes Management (Private) Limited
No. 55 1/1, Galle Road, Colombo 03
