Job Description
Marina Foods (Pvt) Ltd has been in business in Sri Lanka for the last 40 years. It has a long history of reliability, quality, customer service excellence and is a member of a group which is the largest player in the Sri Lankan edible oil Industry. For such a group, we provide the opportunity for the most successful applicants who are willing to take challenges...
Assistant Brand Manager
Marina®
We are looking for an experienced Assistant Brand Manager to build our brand and raise brand awareness. If you're creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we'd like to meet you.
Key Responsibilities
- Analyze brand positioning and consumer insights.
- Translate brand strategies.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to "take action".
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors' activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions.
- Devise innovative growth strategies.
- Align the company around the brand's direction, choices and tactics.
Knowledge & Skills
- BSc/BA in Marketing/Business Administration, or related field.
- Ability to develop brand and marketing strategies and communicate recommendations to executives.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Up-to-date with latest trends and marketing best practices.
- Proficient in MS Office, Google workspace, and computer literacy.
- Strong negotiation and good communication skills in English and Sinhala.
Experience Required
Minimum 3-5 years' experience in the FMCG Industry in similar capacity or Snr. Executive Level Experience in identifying target audiences and devising effective campaigns.
If you think you have what it takes, Please send us your:
- Detailed resume with recent photograph
- Names and details of 2 non-related referees
Apply via [email protected] on or before 5th July 2024
Marina Foods (Pvt) Ltd
No.627, Dr. Danister De Silva MW, Colombo 09
