Job Description
PAID MEDIA EXECUTIVE
Company Overview
We at Simplebooks help small businesses, freelancers and entrepreneurs reduce their workload by getting rid of the mundane tasks and focusing on their craft business and passion. We have a client base of over 3000 which includes both local and overseas from various industries. Our team is growing every month with young and capable people making a difference in the lives of small businesses setting out on their entrepreneurial journeys.
Summary
The Paid Media Specialist is responsible for the day-to-day execution and optimization of paid media campaigns across various channels (search, social, display, etc.).
Responsibilities
- Campaign Execution: Set up, launch, and monitor paid media campaigns across multiple platforms.
- Optimization: Analyze campaign performance data and make data-driven adjustments to improve ROI.
- Budget Management: Track campaign spending, ensuring adherence to allocated budgets.
- Reporting: Prepare regular performance reports for internal stakeholders, highlighting key metrics and insights.
- A/B Testing: Conduct experiments to test different ad creatives, landing pages, and targeting options.
- Keyword Research: Identify relevant keywords for search campaigns and create effective ad copy.
- Audience Targeting: Develop and refine target audience segments based on demographics, interests, and behaviors.
- Stay Current: Keep up-to-date with the latest trends and best practices in paid media advertising.
- Cross-functional Collaboration: Work closely with other marketing teams (SEO, content) to ensure integrated marketing efforts.
- Agency Partnerships: Manage relationships with external agencies, if applicable, to leverage their expertise and resources.
Qualifications
- 2-3 years of experience in paid media advertising.
- Proficiency in paid media platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Strong analytical skills and the ability to interpret data.
- Excellent communication and collaboration skills.
- Detail-oriented and organized.
Nature of work: Full Time (Monday to Friday Only - 8.30 am to 5.30 pm)
What we offer
- We offer a competitive salary and a dynamic work environment. If you are ready to take the next step in your career and join a leading Company, please submit your resume and cover letter to [email protected] and we would love to get to know you!.
Don't miss out on this exciting opportunity! Apply today!
Call 011 4 060.909
Colombo 03.
www.simplebooks.com
simplebooks
