Job Description
CHIEF MANAGER - MARKETING
We are a dynamic and fast-growing finance company, which is a subsidiary of Bank of Ceylon, committed to delivering innovative financial solutions to individuals and businesses. As part of our growth journey, we are looking to hire a visionary and strategic Chief Manager - Marketing to lead our branding and marketing efforts.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy aligned with business goals.
- Build and strengthen brand identity across all channels.
- Plan and execute integrated marketing campaigns (digital, print, events, PR).
- Drive awareness and lead generation initiatives.
- Manage external agencies and vendors for marketing materials and media planning.
- Collaborate with product development team to conceptualize and promote new financial products.
- Monitor market trends, competitor activities and customer insights.
- Collaborate with cross-functional teams to ensure consistent brand messaging.
- Track and report on campaign performance and ROI.
What We’re Looking For:
- Degree from a recognized University or full professional qualification in CIM/SLIM.
- Master’s degree in Marketing, Business Administration, or related field will be an added advantage.
- 5+ years of experience in marketing, preferably in financial services or related industries in Senior Manager Capacity.
- Proven experience in brand management and marketing strategy.
- Strong knowledge of digital marketing, analytics, and content strategy.
- Excellent communication, leadership, and project management skills.
What We Offer:
A collaborative and innovation-driven work culture accompanied with opportunities for professional growth and leadership with competitive compensation and benefits.
Deadline: 30th April 2025
Send your updated resume and a brief cover letter to [email protected] indicating the position applied.
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