Job Description
Key Responsibilities
- Strategic Leadership
- Develop and execute a comprehensive marketing and communication strategy aligned with the company’s growth objectives, including brand positioning, market expansion, and customer acquisition.
- Brand Management
- Oversee the development and management of the company’s brand, ensuring consistency across all marketing channels and materials.
- Digital Marketing
- Lead digital marketing initiatives, including SEO, SEM, social media, content marketing, and online advertising.
- Public Relations
- Manage public relations efforts, including media relations, press releases, and crisis communication, to enhance the company’s public image.
- Product Marketing
- Collaborate with product teams to develop marketing campaigns that effectively promote new and existing financial products.
- Customer Insights
- Utilize market research and customer data analytics to inform marketing strategies and improve customer engagement.
- Team Management
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, innovation, and performance.
- Budget Management
- Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Stakeholder Communication
- Act as the primary point of contact for internal and external stakeholders on all marketing and communication matters.
Eligibility
- Bachelor's degree in Marketing, Business Administration; a Master's degree in Marketing or Management would be an added advantage.
- Membership in CIMA, CMA, SLIM, or a relevant professional institution.
- Minimum of 8-10 years of experience in marketing, with at least 5 years in a senior leadership role, preferably in the financial services sector.
- Proven track record of developing and executing successful marketing and communication strategies.
- Strong knowledge of digital marketing tools and techniques, including analytics and CRM systems.
- Excellent communication, leadership, and team management skills.
- Experience in brand management and public relations.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Fluency in English, proficiency in Sinhala and Tamil would be an advantage.
