Job Description
Renuka Foods PLC
Renuka Foods PLC is a listed food and beverage conglomerate operating in the Agri business and FMCG sector not only in Sri Lanka, but also in 61 countries around the world. Today we are the leading manufacturer & exporter of coconut-based food & beverage products with our own organic certified plantations and also with a century of experience in the tea industry. We are one of the pioneering dairy manufacturers, owners of the number one canned fish brand and leading brands in snacks, cereals, and fruit beverages. Our team of 1600 direct employees and outgrower networks of over 5000 farmers contribute to the rural heartland of our nation.
BRAND MANAGER
Location: Colombo 02
We’re looking for a strategic, hands-on Brand Manager to take the lead in building and growing some of our most loved FMCG brands. You’ll be responsible for driving brand performance, developing effective marketing strategies, and creating campaigns that connect with consumers.
Key Job Functions
- Develop brand strategies into actionable plans and go to market strategies.
- Analyze market trends and consumer insights to enhance brand positioning and communication.
- Develop and execute effective brand plans aligned with product funnel and timelines.
- Ensure brand consistency across all marketing and advertising efforts.
- Drive innovation in product development and communications.
- Collaborate with cross-functional teams – including sales, R&D, supply chain, and creative agencies – to bring brand plans to life.
- Foster strong stakeholder relationships and manage external agencies.
- Monitor brand performance through data and analytics, and adjust plans to ensure continued growth.
- Measure and report on campaign performance to optimize ROI and KPIs.
- Uphold brand superiority and market share growth through strategic initiatives.
- Manage budgets efficiently while maximizing ROI.
The ideal candidate should have the following prerequisites:
- Degree or relevant professional qualification in Marketing.
- 5+ years of relevant experience in FMCG Food brand management or FMCG brand marketing.
- Strong knowledge and proven experience in Advertising, Brand activations, Sales, and Marketing.
- Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and persuasively.
- Creative mindset with the ability to think out of the box.
- Proven aptitude to develop brand and marketing strategies effectively.
- Sharp analytical thinking with the ability to analyze complex data and draw actionable insights.
- Strong project management skills with a track record of managing multiple projects simultaneously.
An attractive remuneration package with other fringe benefits will be offered to the selected candidate commensurate with qualifications, experience, competence, and other assessment factors. Those who are interested, please forward a complete resume with contact details via email or by post including details and contact numbers of two non-related referees to reach the undersigned within seven days. Please indicate the "Position" in subject heading in your email/top left hand corner of the envelope.
Chief Human Resources Officer
RENUKA FOODS PLC
“Renuka House” # 69 Sri Jinarathana Road Colombo 2.
E-mail: [email protected] | Web: www.renukagroup.com
