Senior Brand Manager
Sales / Marketing / Business Development / Merchandising
About the Employer
- Hemas Holdings PLC
Sri Lanka
Job Description
Is looking for you...
We are a proud local company and a leader in the FMCG sector that focuses on “empowering families” to live a better tomorrow by providing “innovative solutions”. With 12 local brands spanning home and personal care, wellness, beauty, and hygiene, our aim is to create healthful living for our consumers. We take pride in using local insights to innovate, build and 50+ years of manufacturing experience to develop winning brands to serve not just millions of Sri Lankans of all ages but to export to over 15+ countries worldwide.
Senior Brand Manager
As a Senior Brand Manager, you will lead the development and execution of brand strategy to one of the key brands within the Hemas Consumer portfolio. You will be responsible for driving brand growth, market share, and profitability through innovative marketing initiatives, cross-functional leadership, and consumer-centric thinking. The role further entails,
- Plan marketing activities to achieve agreed brand targets, volumes, and share.
- Lead project teams to achieve agreed innovation plans with proper briefing of relevant team members/dept.
- Manage the innovation/activation process to deliver planned activities on time.
- Analyzing & reporting sales, shares, margins to evaluate brand performance against plan and initiate timely action.
- Managing key external contacts such as advertising/media buying agency, market research agency, packaging and promotional items suppliers, outdoor advertising suppliers, broadcast stations, production houses.
- Handle Launch or re-launch networks and development of new product briefs, packaging briefs.
Who We Want
- Bachelors in Marketing or Management with overall 5+ years of experience in Brand Management.
- Full or part qualification in SLIM or CIM.
- 3 years experience as a Brand Manager in a FMCG or Service organization.
- Experience from an advertising background or a qualification in advertising will be an added advantage.
- High Aptitude in
- Business Insights and Strategic Acumen
- Brand Communication
- Marketing Operations
- Brand Equity Management
- Customer Centricity
Send your CV to - [email protected]
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