Brand Manager - Brand & Partnerships
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
ABOUT US
First Capital is a member of the Janashakthi Group focused on delivering performance first through its operations as primary dealer, stockbroker, corporate advisory, debt structuring and wealth management. Rated “A” (Positive outlook) by Lanka Rating Agency Limited, First Capital is a full-service investment institution in Sri Lanka. The Company has over four decades of expertise in providing capital market solutions.
Join us for a rewarding career with endless opportunities for career development and personal growth.
We are looking for an energetic and result oriented professional to join our team as a
Brand Manager - Brand & Partnerships
Job Responsibilities
- Develop, implement, and manage the brand strategy aligned with corporate goals and values.
- Manage brand guidelines and oversee their implementation across the organization and external partners.
- Identify, evaluate, and secure strategic brand partnerships, sponsorships, and collaborations that align with business objectives.
- Build and nurture relationships with external stakeholders including media, agencies, event organizers, and CSR partners.
- Maximize value from partnerships through integrated marketing campaigns and joint initiatives.
- Collaborate with internal teams and external agencies to plan and execute brand and partnership-related campaigns.
- Ensure messaging is consistent with brand positioning and regulatory standards.
- Support integrated marketing initiatives that enhance the organization's thought leadership and reputation.
- Conduct competitor analysis, market research, and industry benchmarking to inform brand positioning and partnership opportunities.
- Track ROI and performance metrics of campaigns and partnerships, and report insights to senior management.
Person Specifications
- Bachelor's degree in marketing, business administration, communications, or related field. A master’s degree or relevant professional qualification is an advantage.
- 5–7 years' experience in brand management and partnership development, preferably in the financial services or related industries.
- Strong understanding of branding principles, consumer behavior, and partnership marketing.
- Excellent communication, presentation, and negotiation skills.
- Proven experience in managing agencies, sponsorships, and cross-functional teams.
- Ability to think both strategically and operationally, with a hands-on approach.
- High level of integrity and attention to detail; familiarity with compliance requirements in financial marketing is preferred.
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