Develop and implement the annual brand strategy to enhance consumer engagement and drive offtake.
Conduct brand health assessments, audits, and market research to derive actionable insights.
Plan and execute 360-degree marketing campaigns across TV, digital, print, and other channels.
Develop a three-year innovation pipeline and drive the conceptualization of new product innovations.
Oversee the existing product portfolio, ensuring profitability and alignment with evolving market needs.
Collaborate with internal teams to assess the feasibility of new innovations and bring concepts to market.
Ensure target gross profit (GP) margins are met through strategic pricing, cost optimization, and value creation.

Bachelor’s degree in management, CIM, or SLIM qualifications.
Minimum of two years in a managerial role within the FMCG industry.
Strong knowledge of FMCG market dynamics, brand equity principles, media planning, and brand-building strategies.
Attention to detail and strong problem-solving skills.
Ability to analyze consumer insights and translate them into actionable strategies.
Strong collaboration, communication, and negotiation skills.
Proficiency in data analysis, presentation skills, project management, and social media analytics.

Please submit your CV to [email protected]