Senior Trade Marketing Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Vacancy for Senior Trade Marketing Executive
We at LAUGFS Holdings Limited are a trusted and well-loved home-grown enterprise, and one of Sri Lanka's largest diversified business conglomerates. Founded in 1995, LAUGFS has grown to encompass 20 companies locally and internationally, establishing a strong presence as a leader and pioneer in the power and energy, retail, industrial, services, leisure, and logistics sectors.
The Senior Trade Marketing Executive is responsible for developing and executing integrated marketing strategies to enhance brand awareness and drive engagement, with a special focus on Trade Execution, Merchandising, Brand Activation, and Events for the organization’s automotive brands: LAUGFS Lubricants, LAUGFS Car Care, and LAUGFS Eco Sri.
Key Responsibilities
- Trade Execution & Merchandising
- Implement in-store promotions and merchandising activities to boost product visibility and sales
- Oversee the installation of merchandise displays, outlet branding, and POS materials
- Ensure consistent and impactful brand presence across all retail points
- Brand Activation & Events
- Plan and execute exciting product launches, promotional events, and mobile branding initiatives
- Partner with sales teams to ensure smooth execution and engagement on ground
- Supply Chain & Supplier Coordination
- Coordinate with supply chain and external vendors for timely delivery of branding materials and giveaways
- Outdoor Branding & Advertising
- Manage the planning and rollout of outdoor branding campaigns, including billboards and signage
- Collaborate with advertising vendors for optimal placement and visibility
- Competitive Analysis & Market Monitoring
- Track competitor activity and market trends to identify new opportunities
- Share regular insights and reports with recommendations
- Documentation & Administration
- Handle PR/PO processes and maintain accurate records of all marketing activities
Candidate Profile
- A degree or professional qualification in Marketing, Business Management, or a related field
- 2–3 years’ experience in brand activation, trade marketing, or field marketing (FMCG/retail experience preferred)
- Excellent coordination, communication, and multitasking skills
- Strong attention to detail and a hands-on, can-do attitude
- Willingness to travel for field executions and events
Please forward your resume to [email protected] within 10 working days of this notice, mentioning the position applied for in the subject line.
