Sales Representatives - General Trade (GT)
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Got experience in sales? Keep reading, this opportunity might be for you!
At Finch Foods, we are committed to creating high-quality food products that are healthy, delicious, and sustainable. We believe in building long-term relationships with our customers and partners, and we are committed to driving growth and innovation in the food industry. We are expanding our business and we're looking for remarkable individuals to join our team.
Sales Representatives
General Trade (GT)
We are seeking a proactive and results-driven Sales Representative to join our growing team. This role involves daily engagement with retail outlets, promoting Finch Foods products, and executing beat plans to maximize market coverage. The ideal candidate will be responsible for driving sales, building strong relationships with retailers, and ensuring brand visibility through effective merchandising.
Key Responsibilities
- Visit retail outlets daily based on beat plan
- Promote and sell Finch Foods products to general trade retailers
- Take and follow up on orders with distributors and internal teams
- Ensure visibility and merchandising at the outlet level
- Build and maintain strong relationships with shop owners and staff
- Gather market intelligence and report competitor activity
What we offer
- Attractive salary + performance-based incentives
- Fuel allowance + communication support
- Continuous training and career growth opportunities
- Supportive, entrepreneurial team culture
- Be part of a proudly Sri Lankan brand with a global vision
Preferred Qualifications and Skills
- 2–3 years’ experience in FMCG general trade sales preferred (freshers with the right attitude may apply)
- Excellent communication & negotiation skills
- Willing to travel daily within assigned territory
- Self-motivated, target-driven and punctual
- Ability to work independently and with minimal supervision
- Basic understanding of sales processes and product promotions
Be part of a fast-growing company with global ambitions. Send your CV to [email protected]
