Job Description
International Distillers Limited is one of Sri Lanka’s leading alcoholic beverage manufacturers, offering an extensive portfolio of popular brands, including well-established international labels.
We are looking for an experienced and results-driven Manager Sales - HoReCa to drive the HoReCa channel. This is an exceptional opportunity for a seasoned sales professional to make a significant impact in a fast-paced FMCG environment while driving business growth and building lasting customer relationships.
MANAGER SALES – HoReCa
Key Responsibilities
- Set annual and task-specific KPIs for the HoReCa sales team to drive performance and accountability.
- Lead, mentor, and motivate the HoReCa sales team to achieve sales goals and profitability goals.
- Align brand strategies with channel execution to maximize market penetration and enhance brand visibility across HoReCa outlets.
- Build and maintain strong, long-term relationships with key HoReCa clients.
- Ensure full compliance with company sales and operational standards to maintain service excellence.
- Develop and implement strategic initiatives to strengthen the company’s position within the HoReCa channel.
- Monitor and analyze sales performance metrics, taking corrective action to ensure targets are met.
Candidate Profile
- Bachelor's degree in Business Management or related field, or equivalent Professional Qualification.
- Minimum 5 years of progressive sales management experience, preferably in HoReCa within a FMCG company at Manager or Assistant Manager level.
- Proven track record of consistently achieving and exceeding sales targets.
- Strong leadership and team management skills with demonstrated experience in managing sales teams.
- Excellent communication, negotiation, and interpersonal skills.
- Experience with trade marketing and promotional activities.
- Having alcoholic beverage knowledge and industry experience will be an added advantage.
If this sounds like you, please forward your CV along with the names & contact details of two non-related referees within two weeks of this advertisement to: [email protected]
