Job Description
JOIN A TEAM DRIVEN BY EXCELLENCE
The CBL Group is one of Sri Lanka’s largest food conglomerates manufacturing biscuits, chocolates, cake, cereal, textured soy, coconut, spices and organic products. CBL brands Munchee, Ritzbury, Revello, Tiara, Samaposha, Nutriline, Sera and Lankasoy are market leaders and household names. The Group consists of seven business units in Sri Lanka and three overseas and exports its products to over 65 countries across the globe.
Purpose driven business forms the core of CBL’s operations and we are guided by our core values of caring, quality, innovation and integrity. We believe in equal opportunities for growth and we foster a caring, learning high performance culture that promotes ethical and responsible business.
The CBL team is committed to good business practices and are passionate about making positive changes and meaningful impacts for every stakeholder in our value chain. We are looking for individuals that share our commitment to creating great food that enriches lives and supports Sri Lanka’s growth.
DESIGNATION: BRAND EXECUTIVE
COMPANY NAME: PLENTY FOODS (PVT) LTD
LOCATION: RATHMALANA
ROLE PROFILE
- Support brand strategy by working with the Brand Manager on positioning, messaging, and staying updated on market trends and consumer insights.
- Conduct and analyze qualitative and quantitative research to inform brand strategies and marketing decisions.
- Plan and execute integrated marketing campaigns that reflect brand identity across various channels.
- Monitor campaign performance using KPIs, generate reports, and apply insights for ongoing improvement.
- Create marketing content, including promotional materials, visuals, and social media posts aligned with brand guidelines.
- Collaborate with cross-functional teams and external vendors to maintain brand consistency and meet project goals.
- Assist in managing the brand budget, track expenses, and support forecasting and cost-efficiency efforts.
- Coordinate promotional events and engage with consumers and internal teams to build brand advocacy and loyalty.
PERSONAL PROFILE
- Bachelor’s degree in Marketing, Business, or a related field.
- 2 years of experience in brand management or marketing, preferably in the FMCG sector or food processing industry.
- Relevant certifications (e.g., Digital Marketing, Brand Strategy) are advantageous.
- Experience working with cross-functional teams and external vendors is preferred.
- A strong understanding of branding principles, consumer behavior, and market trends.
Please apply with details of two non-related referees to [email protected] within 14 days of this advertisement.
