Senior Executive - Brand Execution
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
International Distillers Limited is one of Sri Lanka’s leading alcoholic beverage manufacturers, offering an extensive portfolio of popular brands, including well-established international labels.
We are looking for a dynamic and results-driven Senior Executive – Brand Execution to play a key role in shaping and executing brand strategies to strengthen brand equity, drive business growth and enhance market visibility.
SENIOR EXECUTIVE – BRAND EXECUTION
Key Responsibilities
- Develop and execute comprehensive marketing plans for assigned brands to drive maximum brand awareness and market share growth.
- Create and manage strategic activity calendars that align with brand objectives while providing training and ongoing support to the sales team on key brand selling propositions.
- Collect and analyze consumer feedback to inform strategic decision-making, validating market insights through regular field visits and consumer engagement.
- Generate innovative new product development ideas sourced from customer and consumer insights, collaborating cross-functionally with other teams to ensure seamless alignment of brand strategies with overall business objectives.
- Support brand compliance and regulatory activities including timely registration and renewal of assigned brands and coordinate product tasting sessions.
Candidate Profile
- Minimum 3 years of experience in brand marketing, trade execution.
- Candidates pursuing a professional qualification.
- Strong understanding of excise regulations and compliance requirements.
- Strong communication and negotiation skills.
- Excellent Project Management skills and Analytical skills.
If this sounds like you, please forward your CV along with the names & contact details of two non-related referees within two weeks of this advertisement to: [email protected]
