Field Sales Manager - General Trade
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
We're Hiring
Field Sales Manager - General Trade
We are TruVic Consumer Pvt Ltd, an import and distribution company focused on delivering high-quality cosmetics, cosmeceuticals, nutraceuticals, personal care, and OTC products to the Sri Lankan market.
Required Skills & Experience
- 5+ years’ experience in FMCG sales with solid exposure to GT, Wholesale and SMMT pharmacy/cosmetic retail.
- Proven success in team leadership, coaching, and motivating frontline sales teams.
- Experience in territory demarcation, route planning, distributor management, credit, stock planning, and outlet coverage.
- Ability to develop, roll out, and monitor channel-specific strategies with measurable outcomes.
- Strong command of Excel and PowerPoint for reporting and presentations.
Key Responsibilities
- Lead and manage our General Trade field sales team, including Territory Managers and Sales Promotion Officers.
- Oversee end-to-end sales execution across General Trade, Wholesale, SMMT, Pharmacy, and Fancy Cosmetics channels.
- Ensure strong Distributor ROI Management and execute sustainable growth models.
- Drive performance through sharp execution of Field Sales KPIs and discipline.
- Maintain strong customer rapport, dominate planograms and command influence at key trade touch points.
- Deliver actionable Trade Insights to inform brand strategies and field execution.
- Own the Go-to-Market Strategy for our cosmetics and personal care portfolio.
An attractive remuneration package with performance-based incentives will be offered.
Send Your Resume To: [email protected] (Email Subject: CV RSM - General Trade)
Whatsapp - 077 925 8671
TRUVIC CONSUMER PVT LTD | 147/5D, Kalalgoda Road, Pannipitiya
