Assistant Brand Manager / Brand Manager – Masterbrand
Sales / Marketing / Business Development / Merchandising
About the Employer
- Hemas Holdings PLC
Sri Lanka
Job Description
The Role
As the Assistant Brand Manager / Brand Manager – Masterbrand, you will be responsible for developing and executing the overall brand strategy, ensuring alignment with business objectives and Atlas’s purpose of making learning fun.
The Candidate
- Bachelor’s degree in management, or professional qualifications such as CIM or SLIM.
- Minimum of 5 years’ experience managing a Masterbrand, preferably within the FMCG sector.
- Strong understanding of FMCG market dynamics, brand equity principles, media planning, and brand-building strategies.
- Strong analytical skills with the ability to translate consumer insights into actionable strategies.
- Excellent attention to detail and problem-solving capabilities.
- Strong interpersonal, communication, collaboration, and negotiation skills.
- Proficiency in data analysis, presentation skills, project management, and social media analytics.
Key responsibilities include
- Develop and implement the Masterbrand strategy to strengthen brand positioning and drive long-term growth.
- Monitor market trends, consumer insights, and competitor activity to continuously refine brand positioning and storytelling.
- Lead the planning and execution of integrated marketing campaigns to enhance brand awareness, engagement, and equity.
- Oversee ATL, BTL, and digital marketing initiatives, ensuring a consistent and compelling brand narrative across all channels.
- Manage and collaborate with external agencies for creative development, media planning, and campaign execution.
- Oversee end-to-end media management, including planning, buying, and execution across TV, radio, digital, print, and outdoor platforms.
- Partner with media agencies to ensure effective media placements, track performance through analytics, and optimize campaigns for maximum impact.
- Drive PR strategy and execution to build and maintain a strong, positive brand reputation and corporate image.
- Establish and enforce brand guidelines to ensure consistency across products, packaging, and all communication touchpoints.
- Collaborate cross-functionally with marketing, product, sales, and HR teams to ensure brand alignment across all initiatives.
- Strengthen brand equity by delivering consistent brand experience across all consumer touchpoints.
- Manage and maintain all stakeholder agreements effectively.
Submit your CV to [email protected] with the position name as the subject line.
