Area Sales Manager - Werstern Costal/Western Upper and North West/Central/North Central and East
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
WE ARE HIRING!
Area Sales Manager
- Western Coastal/Western Upper and North West/Central/North Central and East
Hiru Rice Products (Pvt) Ltd is a leading player in Sri Lanka’s rice industry, recognized for its commitment to quality, innovation, and customer excellence. With a rapidly expanding footprint and a robust island-wide distribution network, we are focused on driving growth, strengthening market presence, and delivering superior products that meet the evolving needs of consumers. As we continue our expansion journey, we are seeking passionate and results-driven professionals to join our team.
Key Responsibilities
- Develop and implement sales strategies to achieve area-wise sales targets and drive business growth.
- Manage, supervise, and motivate Marketing Executives within the assigned territories.
- Expand the distributor, dealer, wholesaler, and retailer network to increase market penetration and sales coverage.
- Monitor sales performance and ensure the achievement of monthly, quarterly, and annual sales targets.
- Analyze market trends, competitor activities, pricing, and customer requirements to identify new business opportunities.
- Build and maintain strong relationships with key customers, distributors, and other business partners.
- Conduct regular market visits to evaluate sales activities and ensure effective coverage of assigned areas.
- Maintain effective communication and coordination with the sales team and Sales Coordinator to ensure smooth sales operations and the timely achievement of sales targets.
- Prepare and review sales reports, forecasts, and market intelligence reports for management.
- Ensure timely collection of payments and effective management of customer accounts.
- Provide coaching, guidance, and performance feedback to Marketing Executives to improve team productivity and results.
Requirements
- G.C.E. Advanced Level (A/L) qualification is mandatory.
- Educational qualifications in Sales, Marketing, Agriculture, Business Management, or a related field will be an added advantage.
- Minimum 3–5 years of experience in food products, rice sales, FMCG sales, or a similar sales environment.
- At least 1–2 years of experience in a supervisory or sales management role.
- Proven track record of achieving sales targets and successfully managing sales teams.
- Experience in distributor management, retail sales, and territory development.
- Strong leadership, negotiation, communication, and analytical skills.
- Ability to motivate and guide a team to achieve business objectives.
- Possession of a valid driving license and willingness to travel extensively within the assigned territory.
- Proficiency in Microsoft Office applications and sales reporting tools will be an added advantage.
