Senior Executive - Consumer Insights & Data Analytics
Sales / Marketing / Business Development / Merchandising
About the Employer
- Hayleys Group
Sri Lanka
Job Description
Join the World of Hayleys - Sri Lanka's largest and most diversified conglomerate spanning 17 diverse sectors of industry-leading businesses and brands. Our legacy is a story of resilience and pioneering spirit, built on generations of inspired people innovating the way we live and work. As part of our team, you will fuel the growth of our leading businesses and create value across our stakeholders, communities and planet, helping us strive towards our vision to be Sri Lanka's corporate inspiration.
Hayleys Retail Holdings Limited
Marking a significant milestone in the evolution of the Hayleys Group, Hayleys Retail Holdings represents our entry into Sri Lanka's large-format supermarket sector. As we establish an expansive network of supermarkets across the island, we aspire to build a value-driven retail ecosystem that delivers quality, trust, and exceptional service to households, leveraging the strength and integrity of one of the nation's most respected corporates.
Senior Executive - Consumer Insights & Data Analytics
Key Responsibilities:
- Analyse consumer, shopper, and loyalty data to understand purchasing behaviour, trends, and needs
- Generate insights on customer segments, missions, frequency, basket size, and category performance
- Support the development of shopper profiles and personas to guide marketing and trade strategies
- Develop regular dashboards and reports for key stakeholders (marketing, trade, buying, management)
- Translate complex data into clear, actionable insights and business recommendations
- Support pre- and post-campaign analysis to measure effectiveness of promotions and marketing initiatives
- Support qualitative and quantitative research initiatives (surveys, store feedback, customer studies)
- Analyse market trends, competitor activity, and shopper dynamics within the supermarket landscape
- Work with research agencies and internal teams as required
Candidate Profile:
- Degree in Marketing, Business Analytics, Statistics, Economics, Data Science, or a related field
- 3-4 years of experience in consumer insights, analytics, market research, or commercial analysis
- Experience in retail, supermarket, FMCG, or modern trade is strongly preferred
- Strong analytical skills with the ability to interpret large and complex data sets
- Proficiency in Excel (advanced), PowerPoint, and data visualization tools (Power BI / Tableau preferred)
If you think you have what It takes to be successful in this challenging role please click on "Apply Now". An attractive remuneration is on offer for the right candidate.
