Manager - Private Brand Business
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
MANAGER – PRIVATE BRAND BUSINESS
GRI is one of Sri Lanka's leading global manufacturing success stories, supplying specialty tires to more than 100 countries worldwide since 2002. With sales offices in the United States, Europe, and Australia, GRI continues to expand its global footprint through innovation, sustainability, and manufacturing excellence. At GRI, our success is built on strong teams, continuous improvement, and a people-first culture that empowers individuals to grow and perform at their best.
We are seeking an experienced and commercially minded Manager – Private Brand Business to lead the growth and expansion of our global Private Brand portfolio. The successful candidate will play a key role in strengthening strategic customer partnerships, identifying new business opportunities, driving sustainable sales growth, and delivering successful product introductions while collaborating with customers across international markets. This position is based at our Head Office in Colombo 04.
WHY JOIN GRI?
- GLOBAL EXPOSURE — Work with customers across 100+ countries
- GLOBAL BUSINESS IMPACT — Drive business growth across international markets
- TEAM COLLABORATION — Partner with international teams to drive business success
- PEOPLE & CULTURE — People-first culture with growth opportunities
Duties and Responsibilities:
- Drive sales growth and profitability of the Private Brand business.
- Identify, acquire, and develop new Private Brand customers and markets.
- Build and maintain strong relationships with existing customers to drive long-term business partnerships.
- Lead commercial discussions, pricing reviews, and contract negotiations.
- Aim to achieve agreed sales targets, forecasts, and profitability objectives.
- Identify opportunities for new Private Brand products based on customer and market requirements.
- Coordinate with technical, manufacturing, and marketing teams to support successful product launches.
- Monitor customer performance and identify opportunities for business expansion.
- Manage customer issues, claims, and service requirements to ensure high levels of customer satisfaction.
- Ensure timely collection of receivables and effective commercial management of customer accounts.
Essential Qualifications / Exposure:
- Bachelor's degree in Business Management, Marketing, International Business, or a related field.
- Minimum 5–8 years of experience in international sales, business development, or Private Brand management.
- Strong negotiation and relationship management skills.
- Experience in managing global customers and commercial agreements.
- Excellent communication and presentation skills.
- Strong analytical and strategic thinking capabilities.
- Ability to work effectively with cross-functional teams in a fast-paced environment.
GRI offers an attractive remuneration and benefits package together with the opportunity to be part of a globally growing organization committed to excellence, innovation, and people development.
Ready to make an impact? Please send us your CV to careers@gri tires.com
Global Rubber Industries (Pvt) Ltd. - 28, Joseph's Lane, Colombo 04, Sri Lanka
Tel: +94 11 2598831 www.gritires.com
