Executive - Branding & Customer Insights (Panadura)
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
KSPA
A new way to spell Packaging
Executive - Branding & Customer Insights (Location - Panadura)
An Anunine Company, Since 1993
"The Leader in Quality & Innovative Packaging Solutions"
Anunine Holdings (Pvt) Ltd, formally known as KSPA Group of Companies, a Sri Lanka's leading conglomerate having its trading footprint both locally and overseas, currently manages a diverse business portfolio in the industries namely Packaging, Injection Moulding, Power Generation, Paper Production, Waste Management, Plantation of SugarCane, Industrial Tyres Making.
Join Korean SPA Packaging (Pvt) Limited, a leading Corrugated & Polythene Manufacturing company, as the Executive Branding & Customer Insights at our esteemed packaging company, we are seeking this role is pivotal in shaping our brand identity, understanding customer behaviours, and driving strategic marketing initiatives. The incumbent will spearhead branding strategies, conduct comprehensive market and consumer research, and leverage digital platforms to enhance our brand
Job Description
- Responsible for developing and executing branding strategies to elevate our company's image in the market.
- Lead market research efforts to identify trends, consumer preferences, and competitive insights to inform business decisions.
- Leveraging your expertise in digital marketing, you will optimize our online presence and engagement with target audiences.
- Collaborate closely with internal teams and external partners to ensure alignment with brand objectives and enhance customer experiences.
Key Qualifications
- Bachelor's degree in Marketing, Business, Commerce, or a related field. Additional certifications in Commercial Management or related disciplines are a plus.
- Proven Experience in branding, market research, and digital marketing, preferably gained from reputable firms or retail consumer brands.
- Should have a keen understanding of consumer behavior and market dynamics, with the ability to translate insights into actionable strategies.
- Candidates with a background in advertising or PR agencies are highly desirable, as are those with strong analytical skills and a creative mindset.
- Excellent communication and leadership abilities cross-functional collaborations and influencing stakeholders.
The right candidate with a good track-record, rich experience, and professional qualifications could expect an attractive remuneration package, other fringe benefits, performance based incentive, and a promising career progression within the Group.
Interested candidates are requested to send their CV's by E-mail, to below-mentioned email address with two non-related referees.
[email protected]/Inquiries: - +94 70 254 0201
