Job Description

JOIN OUR TEAM AT RAJAPAKSA ELECTRICALS (PVT) LTD - AKRA KURUNEGALA

With over 25 years of excellence, Rajapaksa Electricals (AKRA) is a leading provider of energy-efficient and reliable lighting solutions in Sri Lanka. From house bulbs to flood lights and panel lights, we’re committed to brightening lives through innovation and customer satisfaction.

JOB VACANCIES: AREA SALES MANAGER - 4 POSITIONS

To lead and grow sales across the assigned region by developing customer relationships, expanding retail and distribution channels, and ensuring consistent sales performance aligned with company objectives.

KEY RESPONSIBILITIES:

  • Develop and implement regional sales strategies to meet and exceed monthly and annual targets.
  • Identify new business opportunities and expand the customer base across retail outlets, hardware stores, and commercial clients.
  • Acquire new Distributors and dealers and build strong relationships with them to Boost the Sales Volume.
  • Conduct regular market visits to assess customer needs, competitor activities, and sales trends.
  • Monitor product performance and provide market feedback to the product and marketing teams.
  • Assist to recruit new Sales Representatives in the assigned Region and train them on the product knowledge and sales techniques and manage their performance and duties.
  • Prepare and submit regular sales reports and forecasts to management.
  • Ensure branding and merchandising standards are maintained at the point of sale.

QUALIFICATIONS AND SKILLS:

  • Degree or Diploma in Sales, Marketing, Business Administration, or a related field.
  • 5+ years of sales experience in the electrical, lighting, or FMCG sectors.
  • Proven ability to meet targets and drive business growth.
  • Excellent communication, negotiation, and interpersonal skills.
  • Strong market knowledge of Sri Lanka’s electrical and retail sectors.
  • Willingness to travel extensively within the assigned region.
  • Fluent in Sinhala and English (Tamil is a plus).

WHAT WE OFFER:

  • Competitive salary and performance-based incentives.
  • Company vehicle and Fuel allowance & Opportunity to work with a well-established and trusted brand.

HOW TO APPLY

Please mention the Job Title in the subject line of your email and send your CV to:

  • hrmanagerakra@gmail.com
  • rasika@hcmi.lk

MORE INFORMATION: www.akraelectric.com | 071 - 86 55 601