Digital Marketing & Business Support Officer
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Date
Date: 21st July
Position
Digital Marketing & Business Support Officer
Location
Location : Remote - Sri Lanka
Reports to
Managing Directors
Position Summary
The Digital Marketing & Business Support Officer is responsible for supporting Aurora Care Group's business growth through digital marketing, online lead generation, and administrative support. This role manages the company's online presence, creates engaging marketing content, researches new business opportunities, and assists with communication and relationship-building with referral partners. Working closely with the Managing Directors, the officer will help strengthen Aurora Care Group's brand, maintain organised marketing systems, and contribute to achieving the company's growth objectives while ensuring a professional and consistent online presence.
Key Responsibilities
- Marketing & Communications
- Send initial, follow-up, and response emails to referral partners.
- Manage Aurora Care Group's Facebook, Instagram, LinkedIn and TikTok accounts.
- Create and schedule social media posts, reels and stories.
- Design graphics and promotional materials using Canva (not limited).
- Reply to social media messages, comments and enquiries.
- Create monthly content calendars.
- Publish weekly LinkedIn articles/blogs.
- Publish weekly Facebook Group posts.
- Research awareness campaigns and important dates (Mental Health Week, World Autism Awareness Day, International Women's Day, Harmony Week, etc.).
- Assist with website content updates.
- Lead Generation
- Research Support Coordinators, Plan Managers, Allied Health providers, GPs, hospitals and community organisations.
- Build and maintain a referral database.
- Find new business opportunities online.
- Generate LinkedIn leads.
- Research NDIS providers and potential partnership opportunities.
- Prepare contact lists for outreach campaigns.
- Business Support
- Maintain CRM (Google Sheets or CRM software).
- Update referral databases.
- Track email campaigns and responses.
- Prepare weekly marketing and lead reports.
- Organise folders and marketing assets.
- Assist with preparing presentations and brochures.
- Schedule meetings and maintain calendars where required.
- Research
- Research NDIS updates and industry news.
- Monitor competitors' social media and marketing activities.
- Research local events, expos and networking opportunities.
- Identify trending marketing ideas and content opportunities.
- Training & Professional Development
- Complete required NDIS awareness and company training.
- Learn Aurora Care Group's services and values.
- Participate in weekly team meetings.
- Monthly KPIs
- Minimum 200 new referral contacts researched and added.
- 15–20 social media posts published.
- 4 LinkedIn blogs/articles.
- 4 Facebook Group posts.
- 1 monthly content calendar completed.
- 100–150 personalised outreach emails sent.
- Maintain a 95%+ CRM accuracy.
- Weekly activity report submitted.
- Respond to enquiries within one business day.
- Skills Required
- Excellent written English.
- Canva experience.
- ChatGPT/AI tools.
- Microsoft Office / Google Workspace.
- Social media management.
- Strong research skills.
- Organised and detail-oriented.
- Ability to work independently.
Salary
Salary : LKR 40,000 - 60,000
Full time : 8.30am - 5.30pm (AWST)
Contact
- 0435 202 214
- [email protected]
- Western Australia
- www.aurora-care.com.au
