Manager - Modern Trade
Sales / Marketing / Business Development / Merchandising
About the Employer
- Hemas Holdings PLC
Sri Lanka
Job Description
Is looking for you…
We are a proud local company and a leader in the FMCG sector that focusses on 'empowering families' to live a better tomorrow by providing 'innovative solutions'. With 12 local brands spanning home and personal care, wellness, beauty, and hygiene, our aim is to create healthful living for our consumers. We take pride in using local insights to innovate, build and 50+ years of manufacturing experience to develop winning brands to serve not just millions of Sri Lankans of all ages but to export to over 15+ countries world wide.
Manager – Modern Trade
Are you passionate about driving sales growth, building strong customer partnerships, and leading winning teams? Join us to shape our Modern Trade strategy, grow market share, enhance brand visibility, and deliver impactful results while contributing to the long-term success of our business.
- Drive channel sales growth and achieve volume, revenue, and profitability targets.
- Develop and execute Modern Trade (MT) strategies and customer-specific business plans.
- Manage investment budgets, working capital, and debtor levels to ensure financial efficiency.
- Build strong customer partnerships and maintain preferred supplier status.
- Lead contract negotiations and optimize promotional investments to maximize ROI.
- Oversee merchandising, promotions, product availability, and in-store visibility to strengthen brand presence.
- Monitor market trends and competitor activities, implementing proactive strategies to protect market share.
- Develop high-performing teams through coaching, succession planning, and continuous capability building.
Who We Want
- Degree in Marketing or a related field, with professional qualifications such as SLIM, CIM, or equivalent.
- 8-10 years of sales experience, including a minimum of 5 years in Modern Trade sales, operations, and Key Account Management.
- Proven expertise in Modern Trade strategy, Joint Business Planning (JBP), trade negotiations, and strategic account management.
- Strong financial and analytical capabilities, including budget management, sales forecasting, ROI optimization, and debtor control.
- Excellent leadership, communication, and stakeholder management skills, coupled with strong commercial acumen, customer focus, and a results-driven approach to achieving business growth.
- You'll be part of a passionate team that values creativity, collaboration, and continuous learning.
What We Offer
- We empower our people to grow, innovate, and make an impact.
- Opportunities for professional growth and skill development.
- You’ll be part of a team that values creativity, collaboration, and continuous learning.
Send your CV to - [email protected]
