Senior Manager - Growth Marketing and Customer Lifecycle Management
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
PickMe is the most successful local Tech Startup to date, funded by a consortium of local investors and IFC (a sister company of World Bank). As the front runner in the country's digital revolution, PickMe is shaping the future of mobility in Sri Lanka. Our technology is 100% homegrown, built by local engineering talent using world-class technology.
Senior Manager - Growth Marketing and Customer Lifecycle
Management Responsibilities
- Lead the Performance marketing and CLM team.
- Complete end-to-end leadership of the Customer Lifecycle Management function, from acquisition to retention, driving overall customer growth and profitability.
- Develop and execute strategies to increase customer acquisition, retention, churn prevention, lifetime value (LTV) growth, and average revenue per user growth (ARPU).
- Partner closely with Product, Marketing, Business Intelligence, and Business Operations teams to align on and execute the customer marketing strategy.
- Develop the product roadmap for CLM and customer loyalty programs in collaboration with product teams.
- Collaborate with social and digital marketing to drive performance marketing goals.
- Measure and report the performance of all funnel conversion metrics.
- Ensure data-driven decision-making and continuous improvement in CLM strategies. Co-ownership of the digital and social media channels of PickMe and effectively utilise them for the CLM initiatives.
- Governance of the CLM & Performance Marketing Budgets across the Business verticals. Network with strategic industry partners to optimise the Digital Marketing spend of the Business.
Skills and Qualifications
- 5+ years of experience in a similar capacity or function.
- Degree in Marketing or Business Management, or equivalent.
- Strong stakeholder management and leadership skills with the ability to work in a cross-functional dynamic environment.
- Excellent understanding of Digital and Performance marketing, Customer Lifecycle Management, and Customer Value Management concepts.
- Strong understanding of data analytics and hands-on experience with data processing and visualisation.
Contact: [email protected]
Phone: 0760106099
Address: No 309, Highlevel Road, Colombo 6
Company: PickMe
