Job Description
Be the Architect of Success: Join us as a Brand Manager and Build Strong Brands
Diamond Best Food with over 65 years of experience in the food and beverage industry, has earned a reputation for excellence. The company is proud to be the home of several popular household brands, including Roza pasta, Diamond Full Cream Milk powder, Zara 3 in 1 beverages, Diamond Tuna, Canned fish, Diamond Soya, and Diamond Oats.
As DBF continues to expand its product portfolio and strive for innovation, it is seeking enthusiastic individuals to join its dynamic marketing team. The company values passion and dedication and offers an exciting opportunity for candidates who are eager to contribute to its growth and success.
BRAND MANAGER
To implement agreed marketing plans and strategies for the assigned Brands to achieve agreed objectives for volume, market share and profitability.
Competencies and Responsibilities
- Develop and execute marketing plans to deliver the market share, sales volume, revenue and profit growth objectives for dairy product category.
- Working closely with the head of marketing in developing the overall marketing strategy and ensure effective and timely implementation of the plans, monitor, review and update regularly.
- Briefing and development of all brand communication materials.
- Carry out extensive sampling and activation across key markets in the island.
- Work in partnership with Marketing team, Sales, NPD, QC and communication agencies and ensures all brand communication contributes to enhancing the company image as well as KPI’s of the category.
- Manage budgets across all touchpoints and customer interactions, ensuring consistency and maximizing ROI throughout the customer journey.
- Conduct market research and comprehensive consumer and competitive analyses to evaluate product performance and identify emerging market trends.
Requirements
- Education: A degree in Marketing, Business Management and relevant professional qualification
- Expected experience: minimum 2–4 years of relevant experience in Marketing and Brand Management within the FMCG and Food & Beverages sectors; specific Food & Beverages experience will be an added advantage.
- Language skills: Fluency in English and Sinhala
- Other skills: Interpersonal skills, project management, analytical, computer literate, innovative and
Please Email your CV with details of two non-related referees to [email protected] within 10 days of this advertisement. The Human Resource Manager
Diamond Best Food (Pvt) Ltd. No: 28B, Dutugemunu Mawatha, Peliyagoda.
Web: dbf.lk Tel: 011-2939393, 11-2948109, Email: [email protected]
