Senior Brand Executive - Toys
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
SENIOR BRAND EXECUTIVE - TOYS
( 6 MONTHS CONTRACT )
For over 20 years, the mission of Kiddies and Toys International (Pvt) Ltd (KTI), a subsidiary of LIMRA Holdings Ltd, has been to delight parents, seeing a happy, healthy and bright future for their kids. We are the sole distributors in Sri Lanka for world-renowned international toy brands - LEGO, Barbie, Thomas & Friends, Hot Wheels, Matchbox, Fisher Price, LeapFrog, Maisto, Mattel Games, Baby & Mother Care brand - Farlin, Stationery brand - Faber-Castell and our very own brands - Kids Joy, 1st Love, Plex and LeEd.
Job Responsibilities
- Develop and execute brand activations at the national level and create product awareness.
- Conduct and execute events/ workshops & sponsorships to reach different touchpoints.
- Organize influencer motivation programs and build relationships with influencers by maintaining a database.
- Identify and develop POSM as per the market and brand requirement.
- Dealing with agencies and other stakeholders to ensure brand superiority by engaging in campaigns.
- Overseeing the production of advertising material such as brochures, leaflets, etc.
- Monitor effective utilization of budgets.
- Analysis of marketing/ sales related information.
Requirements
- Fully or partly qualified in CIM or a bachelor’s degree in Marketing Management.
- At least 2 years of experience in a similar capacity.
- Hands-on experience in preparing brand plans will be an added advantage.
- Knowledge and understanding on distribution and customer relationship management.
- High literacy in IT with Microsoft Office packages.
- Willing to handle all types of promotional activities on site including overnight staying on outstation areas.
If you are confident that you are the person we are looking for please forward your resume to [email protected] stating the position apply for in the subject line.
