Manager - OMNI Channel
Sales / Marketing / Business Development / Merchandising
About the Employer
- Softlogic Holdings PLC
Sri Lanka
Job Description
Manager – OMNI Channel
Job Role
- Oversee the development and maintenance of the e-commerce website
- Monitor and manage the e-commerce inventory to avoid stockouts and overstock situations
- Develop and implement digital marketing strategies to drive traffic, increase conversation rates, and generate sales
- Provide excellent customer service by promptly addressing inquiries, concerns, and issues
- Use analytical tools to track website traffic, sales, conversion rate and other key performance indicators
- Implement and manage secure payment gateways to ensure safe and smooth transactions
- Collaborate with various teams, including marketing, sales, IT and logistics to ensure seamless operations and a consistent brand experience
- Create and optimize engaging content such as product descriptions, blogs, posts and visual assets to enhance the online shopping experience
- Continuously test and optimize website elements, such as call to action buttons, product placement and checkout process, to improve conversion rates
- Develop and manage budget for various e-commerce initiatives, including marketing campaigns, website development, and technology investment
- Keep an eye on industry trends, competitor activities, and customer preferences to identify opportunities for growth and innovation
- Ensure compliance with e-commerce laws and regulations including data protection, consumer rights, and taxation
- Develop long term strategies to expand the e-commerce business new markets, and adapt to changing consumer behaviours
- Stay informed about emerging e-commerce technologies and platform assess their potential impact on the business and make informed decision about adoption
Requirements
- A bachelor's degree in business, marketing, management, or a related field is often required
- Previous experience in a similar role, especially in roles related to e-commerce, retail, customer experience, or marketing
- Strong understanding of omnichannel strategies and trends in the retail or relevant industry
- Familiarity with relevant technologies and tools such as e-commerce platforms, CRM systems, and analytics tools
