Job Description

Senior Marketing Manager - Job Description

Job Title: Senior Marketing Manager

Current Experience Level: Minimum 3 years’ experience in a similar role with at least 5+ years of experience in total

Salary: Starting GBP 58,000.00 upwards to GBP 90,000.00 a month based on experience and capability

Senior Marketing Manager - Job Description

Terias IT and Business Consulting is based in Canary Wharf, London, and Colombo, Sri Lanka. We have over 15 years of industry experience working with organisations of different sizes, business areas, and industries. Our global customer base extends across areas such as Agriculture, Pharmaceuticals, Finance, Fitness, Design & Marketing Agencies, Automotive, Charities, Hospitality, and Software Houses.

We present a dynamic and challenging working environment to develop ourselves as we engage in providing a variety of bespoke solutions to our customers. The business operates in three key areas, which are consulting, software and application development, and IT & Infrastructure support.

Join our team as a Senior Marketing Manager and help shape the voice of our innovative IT & software solutions through strategic marketing and outreach.

Core Accountabilities

1. Marketing Strategy Development & Execution

What this means in practice: You will be accountable for developing and implementing a comprehensive marketing strategy that aligns with business objectives. This includes defining clear goals (both leading and lagging), identifying target audiences, selecting appropriate channels, and establishing metrics to measure success. You will ensure the strategy focuses on what buyers want from our company, not just what we do.

2. Marketing Outreach & Management

What this means in practice: You will be accountable for designing, building, and executing marketing campaigns that enable effective content creation, distribution, and promotion. This includes managing the marketing team, establishing workflows, and implementing processes to ensure efficiency and effectiveness.

3. Customer Journey Mapping

What this means in practice: You will be accountable for mapping the complete buyer journey, from awareness to decision and loyalty. This includes developing personas for each stage, implementing tracking, and continuously refining approaches based on performance data. You will ensure all marketing activities address the fundamental questions: who we are, who we do, why we do it, how we do it, and why they should buy it.

4. Content Strategy & Production

What this means in practice: You will be accountable for developing and executing a content strategy that positions the company as a thought leader in our industry. This includes creating high-value content that resonates with our target audience, integrating content across multiple formats and channels, and ensuring consistent messaging and branding. You will focus on creating content that addresses customer challenges and demonstrates our expertise.

5. Marketing Performance Analysis & Optimization

What this means in practice: You will be accountable for establishing and monitoring key performance indicators, analyzing marketing data, and making data-driven decisions to continuously improve marketing effectiveness. This includes setting up proper tracking systems, conducting regular performance reviews, and implementing change based on insights gained. You will balance both short-term progress and long-term success.

Job Level Responsibilities

• Lead the development and execution of marketing campaigns across digital and physical channels.
• Manage marketing budget and resources effectively to maximize ROI.
• Build and maintain relationships with external partners, vendors, and industry influencers.
• Collaborate with sales and product teams to ensure marketing efforts support overall business objectives.
• Stay current with industry trends, competitor activities, and emerging marketing technologies.
• Develop and mentor marketing team members.

Personal Skills & Requirements

• Good spoken and written English.
• Strategic thinker.
• Approachable & friendly individual.
• Strong analytical & problem-solving skills.
• Loves a good challenge.
• Self-motivated learner.
• Clear risk taker.
• Strong team player.

Job Progression & Working at Terias

As we are a rapidly growing organisation, many opportunities are being created to take your career to the next level and expand your skills and experience.

If you are ready to join our exciting journey, we can provide a working environment that allows you to grow personally as well as professionally.

As an organisation, our first responsibility is to those who work for the betterment and growth of the organisation, we are all part of. We then look to support the communities we operate in and actively carry out charitable work with the participation of our team.

Finally, when we have taken care of our responsibilities, we then like to have some fun by enjoying our lives or weekend trips.

Bonus

We pay a performance-related bonus to all staff annually.

Eligibility to work in Sri Lanka

All candidates need to have the right to work in Sri Lanka.

How to Apply

Please email your cover letter and CV to opportunity@terias.net with the subject: "Senior Marketing Manager"

Important: Please kindly refrain from using platforms such as ChatGPT to generate cover letters or CVs, as we will check for such use.

Interview Process Information

1. If you have been shortlisted for stage 1 interview, we will call you after 7:00 pm Sri Lankan time for a phone interview, which will last for 10 to 20 minutes, where we will assess your phone manners, spoken English, and motivations for applying for the role. These calls will be WhatsApp calls from a UK mobile number starting -44, and you can expect the calls from the 2^nd of June 2025.
2. 10 candidates who are successful and are selected for the stage 1 interview will be invited to stage 2 of the interview, which will be conducted after 7:00 pm Sri Lankan time from the 11^th to 20^th of June 2025.
3. 5 candidates from the stage 1 interview will be progressed to the stage 2 interview. The stage 2 interviews will be conducted after 7:00 pm Sri Lankan time on the 30^th of June 2025.
4. 2 candidates from the stage 2 interview will be selected to progress to the final stage of the interview. The final stage interview will be in a larger format, and we will agree on interview dates and times with the successful candidates.

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